AI Insights · Timothy · June 2025
Ultracasual Games on iOS in Kenya: Q2 2025 Performance
Explore the performance trends of top ultracasual games on iOS in Kenya during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, the ultracasual gaming scene on iOS in Kenya showcased varied performance metrics across popular titles. Here's a breakdown of the top five games based on data from Sensor Tower.
Perfect Tidy from ABI GLOBAL LTD. saw a fluctuating trend in weekly downloads, starting at around 120 and peaking at 196 before settling at 100 by the end of June. Revenue was minimal, with a brief rise to $7 in mid-June. Active users initially increased from 153 to 644 by late April, followed by a decline, ending the quarter at 384.
AMAZE!!! by Crazy Labs experienced a peak in downloads of 176 in April, gradually declining to 34 by June's end. Revenue was negligible, with a small increase to $2 in mid-May. Active users peaked at 365 in April, declining to 134 by the quarter's close.
Acrylic Nails!, also from Crazy Labs, showed steady downloads, peaking at 84 in April and maintaining a similar level through June. Active users followed a similar pattern, peaking at 149 in April and closing the quarter at 121.
Sponge Art by AI Games FZ saw a significant spike in downloads, reaching 258 in late May before dropping to 0 by the end of June. Revenue saw a brief increase to $6 in late May. Active users rose dramatically to 330 in May, tapering off to 37 by the quarter's end.
Draw it from Kwalee Ltd had a notable increase in downloads in late May and early June, peaking at 121. Revenue saw a minor peak of $9 in early June. Active users followed a similar pattern, peaking at 207 in early June before declining to 50 by the end of the quarter.
These insights reveal the dynamic nature of ultracasual gaming in Kenya, with varying trends in user engagement and revenue. For more detailed insights, visit Sensor Tower.
